Recently YouTube has updated its algorithm to make user and creator experience more smooth and compelling. Also, YouTube has launched a new YouTube Creator Studio Beta which provides some extra features and control to the creators.
But, Sooner this new update in the YouTube algorithm turned to be a nightmare to creators especially the small ones when they noticed that their videos are getting noticeable low impressions as compared to the previous period.
I read so many articles and questions around, including Google forum, asking the same question again and again “YouTube Video Impressions Very Low”
YouTube Video Impressions vs Impressions
“What is the difference between YouTube Video Impressions and Impressions?”. This is the big question every YouTuber has in his/her mind. Most of the People misunderstand Video impression with add Impression.
Ad impressions are way more different as compared to video impressions on YouTube. An ad impression is counted by the number of ads being shown on a video or entire YouTube Channel.
Whereas the Video Impression is, how many times your video has been shown to the viewer while surfing or scrolling on YouTube.
Mean, How many times YouTube has shown the Thumbnail of your videos to the user on YouTube either on the suggested section, Next video Section, Recommended section or anywhere else.
With all-new YouTube Studio Beta, Creators can now see the number of impressions of their video or videos is getting, which means how many times their video or videos has, YouTube shown to the viewer while they were watching YouTube either on YouTube or YouTube apps including TV or Mobile devices.
Why YouTube impression is important for the growth of your YouTube Channel
As it is clear that the number of impressions is equaled to the number of times YouTube has shown your video to the viewer. And it is clear the number of Impressions is directly connected to the number of views your videos will get.
More impressions mean more chances of getting watched. So, Yes your video impression plays an important role to get your views.
How to Check my YouTube video Impression and CTR
If you are a creator and curious to know if your video impressions are low or average. Follow these steps to check your Video Impression for each video
- Sign-in to your YouTube Channel
- Go to Creator Studio.
- On the left corner of YouTube click on YOUTUBE STUDIO BETA
- Now select videos by clicking videos icon on the left panel
- Click on the video you want to check the impression for
- Click on Analytics on the left panel. Here you can find all the stats of the video selected
Now Click on “Reach Viewers” on the upper panel. Here you will find all the stats of your video including impressions.
How to Know if my YouTube video Impressions are low?
An ideal impression is counted by the number of subscribers compared to the number of impressions. If the average difference is more than 30% then your Impressions are normal. one more method is to watch out for CTR(Click Through Rate).
But in most of the cases, CTR is not an ideal unit to measure the impression because your video will gain a maximum number of CTR, if all you subscriber click and watches the video right after you have finished the upload. This will, of course boost the CTR.
SO, to find the right value of impressions, you are advised to go through the number of impressions and compare it to the number of subscribers.
suppose you have 10000(one lakh Subscriber), in this case, you must have a 30,000 of impression. If the impression is lower than this then you may need to appeal.
How to Appeal for Low Impression for YouTube and fix it?
If you are not satisfied with the number of impressions on your video, you are free to appeal to the YouTube team and the YouTube team will get back to you as soon as possible.
Steps to appeal to YouTube for Low impressions.
Click on the video and check the impression.
If the number of impressions is quite low as expected, you may appeal to YouTube by simply sending them a request.
Click on send feedback on the left panel for your creator Studio Beta.
Make sure to change the stat from the last 28 days to lifetime from the right drop-down menu.
How to write feedback and appeal to YouTube for low Impressions
Here is a simple request format to request YouTube to review your impressions and CTR for your video. make sure to check include screenshot box to send the screenshot of the video for a quick response from YT Team.
My video is getting very low impressions as compared to the number of subscribers(Mention numbers of subscribers here). The screenshot below describes the lifetime impression of the video.
I request the YT Team to look into the matter to resolve the problem.
Conclusion: Most of the small creators are complaining about low CTR and low impressions as compared to a number of subscribers. using the method above you may appeal to YouTube and get your video reviewed. You will get your impressions restored as YT Teams’ response. Good Luck!!