Recently YouTube has updated their algorithm to make user and creator experience more smooth and compelling. Also YouTube has launched a new YouTube Creator Studio Beta which provides some extra feature and control to the creators.
But, Sooner this new update in YouTube algorithm turned to be a nightmare to creators specially the small ones, when they noticed that their videos are getting a noticeable low impressions as compare to previous period. I read so many article and questions around, including Google forum, asking the same question again and again ” Why My YouTube Impression is very low“
YouTube Video Impressions vs Impressions
Most of the People misunderstand Video impression with Add Impression. Ad impressions are way more different as compared to video impression on YouTube. An ad impression is counted by the number of adds being showed on a video or entire YouTube Channel.
Whereas the Video Impression is, how many times you video has been shown to the viewer while surfing or scrolling on YouTube. Mean, How many times YouTube has shown the Thumbnail of your videos to the user on YouTube either on suggested section, Next video Section, Recommended section or anywhere else.
With all new YouTube Studio Beta , Creators can now see the number of impressions of their video or videos are getting, means how many times their video or videos has ,YouTube shown to the viewer while they were watching the YouTube. either on YouTube or YouTube app including TV or Mobile devices.
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Why YouTube impression is important for the growth of your YouTube Channel
As it is clear that number of impressions is equals to the number of times YouTube has shown your video to the viewer. And it is clear the number of Impression is directly connected to number of views your videos will get
More impressions means more chanced of getting watched. So, Yes your video impression plays an important role to get you views.
How to Check my YouTube video Impression and CTR
If you are a creator and curious to know if your video impressions are low or average.
Follow these steps to check your Video Impression for each video
Sign-in to your YouTube Channel
Go to Creator Studio.
On the left corner of YouTube click on YOUTUBE STUDIO BETA
Now select videos by clicking videos icon on left panel
Click on the video you want to check the impression for
Click on Analytics on left panel. Here you can find all the stats of the video selected
Now Click on “Reach Viewers” on the upper panel. Here you will find all the stats of you video including impressions.
How to Know if my YouTube video Impression are low
Ideal impression are counted by the number of subscriber compared to the number of impressions. If the average difference is more than 30% then your Impressions are normal. one more method is to watch out for CTR(Click Through Rate). But in most of the cases CTR is not an ideal unit to measure the impression because your video will gain a maximum number of CTR ,if all you subscriber click and watches the video right after you have finished the upload, this will of course boost the CTR.
SO, to find the right value of impressions, you are advised to go through the number of impression and compare it to the number of subscribers.
suppose you have 10000(one lakh Subscriber) , in this case you must have a 30,000 of impression. If the impression is lower than this then you may need to appeal.
How to Appeal for Low Impression for YouTube and fix it.
If you are not satisfied of the number of impressions on your video, you are free to appeal to YouTube team and YouTube team will get back to you as soon as possible.
Steps to appeal to YouTube for Low impressions.
Click on the video and check impression.
If the number of impression is quite low as expected , you may appeal YouTube by simply sending them a request.
Click on send feedback on the left panel for your creator Studio Beta.
Make sure to change the stat from last 28 days to lifetime from right drop down menu.
How to write a feedback and appeal to YouTube for low Impressions
Here is a simple request format to request YouTube to review your impressions and CTR for you video. make sure to check include screenshot box to send the screenshot of the video for quick response from YT Team.
My video is getting very low impressions as compared to the number of subscribers(Mention numbers of subscribers here). The screenshot below describes the life time impression of the video.
I request YT Team to look into the matter to resolve the problem.
Conclusion: Most of the small creators are complaining about low CTR and low impression as compared to number of subscribers. using the method above you may appeal to YouTube and get you video reviewed. You will get your impressions restored as YT Teams response. Good Luck!!